What exactly is user interface design? What exactly is user experience design? What’s the difference between UI and UX?

Expert Advice on what exactly is UI design? What exactly is UX design? What is the difference between UI and UX?

As a small business, it's critical to stay current on design trends for your company app and website. But what is the distinction between UI and UX design? What exactly do these terms mean? Let's get into the specifics of each term and how they can help your business!

First and foremost...

What exactly is UI Design?

User interface (UI) design refers to the methods and elements used by designers to create interfaces. It’s all about the appearance, style, and functionality of a product’s display. This emphasis on aesthetics extends to the interaction of the user with icons, typography, buttons, colrs, and other elements.

  • The pulldown animation on Spotify
  • Starbucks’ color palette
  • Order status tracking at Domino’s
  • The consistent dashboard of Duolingo

What exactly is UX Design?

User experience (UX) is all about how a user feels when interacting with a product’s interface. The method of designing how a product is integrated in terms of usability, branding, and function in a meaningful way is known as experience design.


The booking experience at pearl continental.

  • YouTube’s auto-play functions.
  • Target’s password recommendations.
  • Grammarly’s onboarding process

What is the Relationship Between UI and UX?

Because of how closely related UI and UX are, the terms UI designers and UX designers are almost interchangeable.

Both UI and UX are closely related design approaches, but with significant differences. The visual and graphic aspects of design, as well as the overall induced feeling, are the focus of UI design. However, UI design without regard for complementary However, UX design and vice versa will result in a negative user experience.

All UX designers understand that the user experience is king and prioritize technical aspects. What’s the irony? The most telling sign of good UX design is when it goes completely unnoticed by the user. A fruitful collaboration between the two practices is what earns a user’s trust and engagement.

What is the Distinction Between UI and UX?

All of the nuance we discussed earlier comes into play here.

At its core, UI is a single component of the user’s process, whereas UX is anything that influences the user’s process.

UI refers to all of the details that allow a user to interact with the interface of a website or app, whereas UX refers to the overall experience that the user has with that site or app’s interface.

UX is the feel, while UI is the aesthetic.

How Can Good UI/UX Help Businesses?

The ultimate goal of any business is to make sales and grow the company. Strong UI/UX design can influence a company’s online presence and, as a result, the company’s success in meeting its goals.


Improve your site’s or app’s layout, menus, and navigation to harmoniously encourage ease of engagement. A smooth flow of interaction will aid in conversion rates, resulting in increased revenue.

The reputation of a Brand

Learn which features are important to your users and which ones they dislike. A UI/UX design experience that matches a user’s expectations and preferences will help them form a positive mental association with your brand.

Customer Contentment

Good UI/UX attracts and retains customers, ensuring that the business remains both competitive and profitable. A happy user leads to a happy customer!

Achieving good UI/UX can be difficult; it’s a delicate balance of art and science that takes into account both user feedback and analytical data. That is why it is critical to work with an experienced web design agency, such as Astute Pros Digital Agency, who understands the entire development process for your company’s next design project!

"A user interface is like a joke. If you have to explain it, it's not that good". - Martin LeBlanc

Fahad Hassan Alvi Co-Founder of Astute Pros Digital Agency

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